Guiding a young marketing team of a detective game company to double revenue in a post corona period.
After a crazy 2020 year for board games the challenge for a young marketing team was gigantic: doubling revenue without expanding geographically. We focussed on improving the current metrics and developing an omnichannel strategy.
Average order value
Crimibox is a detective game company that sells unsolved murder cases. Founded by Jimmy Cowe, who actually has experience working for the police.
Crimibox has had a crazy track record for the last 3 years, growing to a revenue of 1M€ in 2020, and wants to continue to grow at the same pace. But to do so the marketing efforts had to professionalise, so a young inhouse marketing team was hired.
But combining this with big revenue ambitions, a post corona year and the limitation of no geographic expansion and you have yourself a fun challenge. A challenge where some senior e-commerce marketing and business knowledge was necessary.
01. Provided the inhouse team with an intensive coaching and training course. Including weekly calls and monthly in depth workshops.
02. Lowered CAC by introducing a rapid experimenting approach in angles, creatives and audiences.
Revisited the whole customer journey with focus on improving the key metrics: Conversion rates, AOV and repurchase rates.
04. Developed a future proof omnichannel approach together with the Crimibox team and selected industry experts.
Fighting crime or having a booming e-commerce business? Why not both?
Chief Murder Officer on collab with dear digital:
Crimibox has been working with dear digital for a year now. A fantastic collaboration! They have single-handedly ensured that not only our turnover, but also our profit margin have increased enormously. A must for every e-commerce company!
Jimmy CoweChief Murder
Officer at Crimibox